Storytelling expands the human potential. It helps anyone who has a message to communicate, by simplifying it and extending it’s reach and impact.
Snigdha is a practitioner of storytelling in business. Her expertise lies in using storytelling as a strategic tool for brands. She has helped leaders adopt narrative techniques to inspire teams and transform work culture. With the experience of building her own successful product business, Tea Trunk, she brings practical insights to her consulting projects. This has especially benefited brands in the lifestyle business and e-commerce.
Snigdha is India’s first certified Tea Sommelier. As an empanelled author and spokesperson for Tea Board of India, she represents Indian Tea industry in International publications and at Tea conferences around the world. Her INKTalk is available here.
trainings topics: 1. Understanding patterns in Storytelling. 2. Story building for Marketers. 3. Storytelling for Leaders. 4. Mapping brand stories 5. About Us, stories that build 6. Strategic Advantages of Content Marketing 7. Power of Storytelling 8. How to create compelling content 9. Content and Social Media Marketing 10. Planning and executing Multi-channel Content Marketing 11. Framework for high impact content distribution 12. Content Strategy for Growth Hacks
Who should attend: Marketers Content Creators Brand Managers HR leaders PR/communications Professionals Digital Strategists consultants.
No templates. No lectures. Each workshop is customised to your audience with hands-on, interactive sessions, ranging from 2 hours to day long programmes.
consulting engagements: 1. Identify and build your brand story. 2. Creative capital for ongoing campaigns. 3. Craft content strategy and execution plan.
Who we work with: CxO's Marketing and Brand Consultants Digital Marketing Advertising agencies
Our skills are best suited for projects that are in need of a single, powerful thought to weave your stories and stakeholders together. We help you build the ecosystem in which your brand stories can thrive.
few stories we’ve worked with: Cottonworld Godrej Properties Himalayan Shoppers Stop Aditya Birla Group iContract Social Wavelength (now Mirium) Customer Centria FCB Ulka
testimonials & recommendations:
"Snigdha has been associated with Social Wavelength for the past few months, assisting us with some of our training related activities. Snigdha understands the medium very well and also understands how communication ("story telling") in this medium needs to manifest itself. Snigdha is a very amenable person to work with and her expertise has been useful to us in our training activity." Hareesh Tibrewala Joint CEO, Mirum India (Formerly Social Wavelength) : A WPP Company
"Snigdha is always bubbling with energy. She was one of the most enthusiastic people I had seen in my career. She was dedicated to her work and had a strong customer focus. I think it is because of these strong traits she is where she is today. All the very best, Snigdha!" Akshay V. Masurekar, Head of Learning & Development and Administration at Cactus Communications Pvt. Ltd.
"We had engaged Snigdha for providing strategic inputs on social media engagements for some our clients. She comes across as an extremely approachable and balanced individual. Her ability to understand the business proposition and marry it with a unique and creative solution makes her a strategic resource. I appreciate the way she uses her ‘mental filters’ to understand the pros and cons of a given engagement. She is not afraid of making bold decisions and follows them up with results. I highly recommend Snigdha – as she would bring in true ‘value’ and domain expertise to any social web team. Kunal Danda, Regional Digital Head - West, Mindshare
"I am working directly with Snigdha in social media and digital marketing group @ Customer Centria. Her capability to multi-task and handle a complex range of projects with complete delivery focus is most striking about her. She combines the sensitivity of a writer with technical skills a of social media pro. An enthusiastic worker and a complete foodie makes her an amicable team member. Highly recommend her for content driven social media campaigns, which is her forte." Rohit Kerkar, Managing Director Digital Strings
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